I don’t just write. I evoke emotions that connect.

Before I write a single word, I already know how the final cut will feel.

I’m not your typical copywriter/writer. I’m a creative who is in love with words. Because I know that you want writing that deeply understands the nuances of you, your brand, or your publication - and totally gets your well-travelled, discerning audience.

That’s why when I finally click ‘send’ on the finished piece, I know that you will recognise your unique essence when you open it up to read. I grew up in Asia and have circled the world twice over - I know how fascinatingly different we all are and how to make these differences shine through my words.

In a nutshell, I’ll write to tell the world just how one-of-a-kind your offerings are and to reveal undiscovered gems to your readers.

I help you get read by the right people.

My core values

Integrity

I know that perfect doesn’t exist. But impeccable standards do.

Intuition

Fleeting trends aren’t my thing. When we let our inner voice guide us, our work becomes timeless.

Good Taste

Quality of life is not about money. It’s about embracing harmony in everything that we do.

How did I get here?

I was a legal advisor to fashion legend Vivienne Westwood on the outside, but on the inside, I felt boxed in.

I felt like all of those years I had spent growing up in Singapore and exploring the continents had been thrown out of the window in the name of contracts, deals, and endless board meetings. Somehow, along the way, I had lost my creative spark, and I kept wondering if I would ever find it again. It definitely wasn’t beneath the pile of paperwork that constantly sat on my desk.

I realised I needed to jump off a cliff (metaphorically speaking, of course).

So I quit my job and moved to Bali to have an Eat, Pray, Love moment, and then got my Made in Capri sandals brand featured on Vogue Italia (that’s a story for another time).

Now, as a writer and copywriter, I help brands, business owners, and media platforms to publish sharp, interesting writing that speaks to those who are informed, curious, and globally-minded.

You may not know that…

I’ve graciously been hosted by Monocle on its radio programme, ‘The Entrepreneurs’, as well as by the podcast founders of another startup story and Le Musae.

What I’ve written

From blog posts for emerging brands to articles for international publications, discover a selection of my words that have appeared in print and online.

Copywriting

  • New Order is a full-service creative studio and production company that is driven by curiosity and a collective obsession with every aspect of artistic expression.

    We collaborated with the founders to write copy for its refreshed website, more specifically for its About and Bio pages, as well as its tagline 'Look Beyond'.

    Year: 2024

    Client Location: London, UK

    Client IG: @weareneworder

  • The White Raven is a brand of luxury womenswear that releases limited edition collections created by master artisans. Inspired by the founder’s nomadic travels across Asia and beyond, each edit is as an expression of her creativity and free-spirited nature.

    We collaborated with its team to create a selection of copy for its company presentation, product descriptions, and a newsletter for the launch of its Mudra collection.

    Year: 2024

    Client Location: Byron Bay, Australia and Lisbon, Portugal

    Client IG: @thewhiteraven_

  • Stilla is a hospitality concept that is set to fully launch as the island’s first albergo diffuso in 2025. Comprising a collection of restored historical buildings in one of the oldest hamlets of Malta, Stilla is an invitation to view the world a little more gently, a little more slowly

    We collaborated with its marketing team and founder to create a selection of copy for its newsletter signup e-mails, blog, and Instagram platform as part of its soft launch.

    Year: 2024

    Client Location: Malta

    Client IG: @stilla.mt

  • Three by Eva is a family-run restaurant, bakery and cafè that serves some of the best fare in Dubai. Much loved by Louis Vuitton’s editorial team, it has been included in their latest City Guide of the city.

    We worked closely with its founders to write copy for pages of the beta version of its new website, which included the About and Masterclass Edition pages.

    Year: 2023

    Client Location: Dubai, UAE

    Client IG: @threebyeva

  • Description Altra is a natural fragrance brand rooted in its Profuture© vision - committed to creating with care, while conscious that the production cycle is inherently imperfect.

    As part of the brand’s launch, we wrote several blog-style articles for ‘The Archives’ section of its website, and copy for the accompanying newsletter for each article release. Articles written include a Q+A with campaign photographer Zach Gold, an overview of Altra’s commitment towards Earth Day, and an outline of its unique fragrance-making process.

    Years: 2022 - 2023

    Client Location: London, UK

    Client IG: @altraprofuture

Editorial writing

  • A write-up on the London home of jewellery designer Rosh Mahtani designed by Fred Rigby for the digital pages of Vogue Living.

  • A selection of design and lifestyle-focussed articles have been written and published for the digital and printed pages of all international editions of Design Anthology (Asia, Australia, UK).

  • For Issue 5 of Konfekt by Monocle, we interviewed 58chocolate founder René Romen from his laboratory in Merano to discover his chocolate-making story. Published in print and distributed globally.

  • Our words for Monocle’s Sunday issue of its Monocle Weekend Edition newsletter profile a selection of undiscovered gems from across the world.

    Recent features include concept shop Le Bajo on the tropical island of Flores, and artisanal sourdough bakery Ouwe in Frankfurt.

Let’s work together.

Interested in working together? Drop me an e-mail and let me know what you’d like to collaborate on.